The Inevitable Dread of Roof Replacement
For most homeowners, the thought of an aging roof brings a familiar sense of dread. It’s a countdown to one of the most expensive and disruptive home maintenance projects imaginable. With an average cost of $18,000, a full roof replacement means dealing with the stress, the noise of a construction crew, a dumpster on the lawn, and a significant financial hit.
For decades, this has been an accepted, if dreaded, part of homeownership. But what if that assumption is fundamentally wrong? What if science could offer a way to not just extend the life of your existing roof, but make it fundamentally better than it was on day one? A modern, nanotechnology-based solution is changing the conversation, suggesting that a full replacement may be an unnecessary expense.
An Old Roof That’s Stronger Than New? The Science Says Yes.
It’s a counter-intuitive idea: an older roof can be made superior to a new one. For shingles between 5 and 20 years old, the GoNano NuRoof™ system uses a treatment called Revive™ that leverages nanotechnology to penetrate aging asphalt, restoring its strength, appearance, and flexibility. This isn’t just a surface-level fix; it’s a complete refurbishment at the molecular level.
The results, confirmed by scientific testing, are remarkable.
Independent testing has shown that a 15-year-old shingle treated with Revive becomes stronger than a brand-new, untreated shingle.
This is a game-changer. The process elevates a weathered roof beyond simple rejuvenation to a complete performance upgrade. The refurbished shingles not only regain their original strength but exceed the requirements for critical safety and durability standards, including Class 3+ impact resistance (UL 2218). The difference in wind resistance is particularly stark: a GoNano-treated roof is rated for winds up to 110 mph (ASTM D3161), far exceeding typical new shingles which are often rated for only 60 mph.
You Can Save Thousands—and Get It Done in an Hour.
Beyond performance, the financial argument is staggering. A GoNano NuRoof treatment typically costs 75% less than a full replacement. For an investment of less than $5,000, homeowners can achieve superior results compared to the tens of thousands required for a complete tear-off.
This approach offers the benefits of a “new roof without the mess.” The application process avoids the disruption that comes with traditional roofing work—there are no dumpsters, no days of loud noise, and no risk of property damage from falling debris. Better yet, the entire treatment can be completed in about an hour.
“A full new roof replacement costs tens of thousands. A GoNano NuRoof helps homeowners refurbish and extend the life of their existing roof at a fraction of the cost, without the disruption of a tear-off.”
This Isn’t Paint—It’s ‘Asphalt on Steroids’.
This technology is fundamentally different from a traditional roof coating. Instead of forming a layer on top of the shingles, the nanoparticles penetrate the asphalt to create a molecular interaction. The effect has been described as creating “protective asphalt on steroids.” This is the same category of proven technology that has seen billions in investment from demanding organizations like the military and innovative companies including Mercedes Benz and GE Appliances. And this isn’t an experimental product; GoNano NuRoof™ has been successfully installed on over 50,000 homes across North America.
This molecular-level protection delivers a host of benefits that shield your home from the elements:
• 50% More Impact Resistant: The treatment significantly strengthens the shingle, helping to prevent damage from hail storms and avoid painful insurance claims.
• Hydrophobic Barrier: A powerful water-repellent barrier forms to prevent moisture from penetrating and deteriorating the shingles. Crucially, this barrier still allows the roof to breathe so internal moisture can escape.
• Class A Fire Rating: The treatment transforms shingles to meet the highest Underwriters Laboratories (UL) Class A fire rating, making your home safer.
• Reduces Granule Loss: By improving granule adhesion, the technology protects the underlying asphalt from UV damage and premature aging.
A Self-Cleaning Roof That Restores Its Original Color.
Beyond structural integrity, the aesthetic transformation is remarkable. One of the most common issues with aging roofs is the appearance of ugly black streaks and discoloration caused by mold and algae. Because this nanotechnology creates a hydrophobic barrier, it keeps out the moisture that these organisms need to grow.
Even more impressive is its restorative capability. The technology actively works to eliminate existing organic growth, and any existing discoloration will likely be eliminated within 15 weeks, restoring the roof’s original color. This “self-cleaning” effect is a major advantage for maintaining curb appeal and property value, helping ensure a pristine, uniform appearance that is particularly valued in communities with homeowner associations (HOAs).
An Upgrade That Could Lower Your Insurance Bill.
Upgrading your roof’s durability can lead to a surprising secondary financial benefit: potential insurance savings. A GoNano NuRoof™ system provides scientifically documented, superior protection against hail, wind, and fire. Homeowners can and should document this significant upgrade with their insurance provider.
Informing your insurer of these enhancements could qualify you for improvements to your policy, such as maintaining your current coverage as the roof ages, reducing your deductible, or even lowering your annual premiums. For added peace of mind, the application does not void existing shingle manufacturer warranties. In fact, GoNano is so confident in its technology that it guarantees to honor the homeowner’s shingle warranty itself if the original manufacturer were to deny a claim due to the treatment.
Conclusion: Rethinking Roof Maintenance
The days of viewing roof replacement as an inevitable, wallet-draining necessity are numbered. Proven nanotechnology now offers a smarter, more affordable, and less wasteful alternative that doesn’t just patch a problem but actively improves a home’s most critical shield against the elements. Homeowners can now sidestep one of the most expensive projects they’ll ever face, not with a temporary patch, but with a scientific upgrade that leaves their roof stronger, safer, and more valuable than the day it was installed.
Now that you know an old roof can be made better than new, what will you do the next time you look up at your shingles?
For more information check out our services page or watch this video.
If you are interested in giving your house a spring clean – windows, gutters, sidings or roof consider contacting our sister company Green Mountain Shine.